Why Do Advertisers Care About Driving Calls to Their Business?

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The fact is, phone calls are a crucial part of the new business equation. With the advent of the mobile internet, consumers can now order and pay for their goods and services over the cellular network. While this may sound convenient, it also means that the business owner needs to get a better handle on customer service and customer engagement. One way to do this is to employ a multi-channel approach that combines traditional offline channels like telephone and email with newer mobile-centric marketing methods.

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There are numerous tactics and best practices to be sure, but one of the most effective uses of your time and effort is to make phone calls. This is especially true for businesses that operate in a highly competitive industry where it is essential to have a leg up on the competition. Moreover, there are no shortage of ways to entice new customers. For example, utilizing the telephone is a great way to test out new ad and promotional ideas. By leveraging this type of marketing, you will be able to determine which ads perform the best and which ones aren’t. In turn, you will be able to maximize your advertising budget and create a win-win situation for your business.

Getting more customers is no easy feat, but by implementing some of the more cutting edge techniques you can get a foot in the door in no time at all. Not only will you be able to connect with more of your ideal customers, but you’ll be able to engage in a more meaningful way than ever before. A good example is in the case of a service industry whose customer satisfaction is as much a top priority as the sale itself. Fortunately, this is a relatively inexpensive endeavor.

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A good example of this is a savvy business owner who uses call tracking technology in conjunction with their existing online and offline marketing efforts to ensure that every new customer is converted into a loyal brand advocate. As a result, customers are more likely to repurchase your products and services over the course of a given month than they would have been had they not received any attention at all. Moreover, utilizing a mobile platform will not only improve your customer satisfaction but it will also increase your average order value. Lastly, this type of customer engagement is a proven way to show off your best business practices, and by extension, your brand. You will be amazed at the results. Whether you are a small or large business, the phone is your new best friend.

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